This is where Chase Chappell’s expertise truly shines and a significant portion of the course’s value lies. The ad strategies are not basic; they are advanced, scalable, and focused on profitability. The training delves deep into: Creative Strategy: How to brainstorm, source, and create high-performing ad creatives (video and image) that stop the scroll. This is often cited as the #1 most important factor in 2024. Campaign Structure: A detailed breakdown of his preferred campaign structures for testing new products and scaling winners. Audience Targeting: How to define and target your core customer avatar, use lookalike audiences effectively, and leverage interest-based targeting. Retargeting: Setting up sophisticated retargeting campaigns to capture lost sales and maximize customer lifetime value. Analytics & Optimization: How to analyze your ad data, identify true winners (based on profit, not just revenue), and systematically scale what works while killing what doesn’t.

A often-overlooked but crucial part of any ecommerce business. The course provides systems for: Working with reliable agents and suppliers to improve shipping times. Handling customer inquiries and issues professionally. Managing returns and refunds. Streamlining order fulfillment to minimize errors.

This is arguably the most significant differentiator between the Ecommerce Accelerator and a cheaper, pre-recorded course. Students get access to: A Private Community (Likely on Discord or Circle): A network of thousands of active students at various levels of success. This is a place for daily support, networking, and sharing wins. Weekly Live Q&A Calls with Chase and His Team: This direct access to ask specific questions and get expert feedback is invaluable and prevents students from getting stuck. Coaching & Accountability: Some tiers of the program may include more direct coaching, which can be a game-changer for implementation.